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Mercatino Pietrasantino

A market in Pietrasanta, set on Via Nazario Sauro in the Tuscan town known for its marble workshops and art galleries.

Eclectic, browseable, characterful

Il Mercato di Forte dei Marmi

Italy's most famous and prestigious street market, and the reason buyers fly into Forte for a Wednesday morning. Stalls run by long-standing Tuscan families lay out cashmere, fine linen, hand-stitched leather and the beachwear and home accessories that set the Versilia summer look. Prices range from accessible to serious, but the quality and the people-watching are unmatched on the coast.

Iconic, fashion-led, see-and-be-seen

Maison Freak

An oasis for imaginative souls hidden beneath the Mediterranean pines in the heart of Forte dei Marmi, Maison Freak (the former Freak Café) is a sophisticated cocktail bar and night-out venue where every detail is curated for an unforgettable evening.

Mercato del Giovedì di Pietrasanta

Pietrasanta's authentic weekly market spreads across Piazza dello Statuto and the streets around the old town every Thursday morning. Clothing, shoes, household goods and local food — the real, unglamorous, everyday market that locals actually shop.

Authentic, local, everyday

Poliambulatorio Versilia

Private multi-speciality clinic in Forte dei Marmi offering same-day appointments for general medicine, sports injuries, dermatology, and gynaecology. English-speaking doctors available. Tourism clinic service for visitors.

Private clinic, same-day, English-speaking, tourism

Songe

A contemporary beauty and wellness centre a few steps from the centre of Forte dei Marmi, Songe pairs a calm, design-led space with a free beauty-club membership and transparent pricing — a modern address for treatments, beauty rituals and quiet self-care.

Vesta Versilia

Beachfront restaurant by LMDV Hospitality at the Twiga beach club in Marina di Pietrasanta, listed in the MICHELIN Guide. Contemporary coastal cuisine in a sophisticated seafront setting.

The Vintage Luxury

A curated boutique for vintage luxury: collectable watches, fine jewellery and designer pieces, authenticated and beautifully presented. The permanent counterpart to Forte's open-air markets for anyone hunting a serious vintage treasure.

Discreet, high-end, collector-grade

Elena Cardini Body & Mind

The Elena Cardini Body & Mind Studio offers an international and innovative approach to holistic disciplines. Pilates and Gyrotonic in Versilia.

Almanac

A stylish vintage and art gallery in Pietrasanta — part shop, part exhibition — blending design objects, art and curated vintage. Open every day, morning and evening, in keeping with the town's gallery culture.

Stylish, gallery-like, design-led

Enoteca Forte di Vino

A wine bar and enoteca in the Roma Imperiale quarter of Forte dei Marmi, a reference point for enthusiasts. Forte di Vino seeks out the finest producers — from the most celebrated labels to small, lesser-known but excellent cellars — alongside Prosecco, spumante and Champagne to pair with aperitivi and seafood antipasti.

Evohè forte dei marmi

Evohè is located in Forte dei Marmi, a seaside town in northern Tuscany known for its sandy beaches and exclusive designer boutiques. The town features a historical fortress, the 'fortino,' which houses the Satire and Caricature Museum, and a pier that has historical significance related to the marble industry.

Namaste Tuscany Yoga

Practicing yoga continuously and under expert guidance allows one to give their best and test their limits.

La Meridiana

All-day café-bar, Forte dei Marmi institution

Marias Forte dei Marmi

Experience refined Mediterranean cuisine by the sea at Marias Forte dei Marmi. Seasonal cuisine, terrace with sea view, exclusive cocktails, and unforgettable summer evenings on the Tuscan coast.

Vignaccio al Mare

Vignaccio al Mare was born as a reflection of a historic hillside landmark for good Tuscan cuisine. A new soul overlooking the coast that maintains the values that have always represented us: the search for quality ingredients, traditional cooking, and authentic, informal hospitality.

Pesciolino Beach Restaurant FDM

Principessa Forte dei Marmi, Autograph Collection

A newly built Autograph Collection hotel in the heart of Forte dei Marmi, Principessa offers 36 rooms and suites with a soft, sculptural design and sea views from select balconies. Set one block from the beach and facing the iconic La Capannina, it puts the town's boutiques, cafés and seafront promenade within an easy stroll. Guests unwind around the pool and garden, dine at Marias — a seasonal restaurant blending Italian cooking with international influences — and browse the culture counter, a curated selection of books celebrating Forte's creative heritage. Bright, serene rooms with native planting on the balconies are designed for deep rest and slow mornings, while Beach Club access at Bagno Costanza brings the Versilia shoreline within reach. Principessa blends contemporary elegance with the timeless rituals of Italian living — a new chapter of la Dolce Vita where tradition meets an easy, modern grace.

Bagno Internazionale

The beach establishment is located on the seafront of Marina di Pietrasanta, in the Tonfano area, in the heart of Versilia between Lido di Camaiore and Forte dei Marmi.

Ristorante Follia

Discover our gourmet cuisine made of passion, quality ingredients, and a quest for flavors.

Yoga in Versilia

Yoga Versilia is a yoga studio in Forte dei Marmi, in the heart of Versilia. Classes of Vinyasa, Hatha, Postural Yoga, and Arm Balance with Laura and Mathieu.

Farmacia Comunale 1 — Massa

Massa's central municipal pharmacy on Piazza Alcide De Gasperi. Full pharmacy service with continuous daytime opening; nights and Sundays covered by the local farmacia di turno rotation.

Central, municipal, Massa

Farmacia Comunale Centro — Viareggio

Viareggio's central municipal pharmacy on Via Mazzini (iCARE / FarmaCity Centro), open 24 hours a day, every day. The reliable round-the-clock pharmacy for the whole Viareggio seafront.

Open 24/7, central, municipal

Gran Mercato di Viareggio

Viareggio's large modern market hall — open every day — bringing food, deli counters, design and household goods under one roof. A reliable, year-round stop when you want range and convenience rather than a once-a-week pop-up.

Modern, convenient, all-day

B&B Colle di Vanda

Locanda al Colle, a guest-house in Versilia, Tuscany in which charm and grace create the backdrop for contemporary art works.

Bar Caffè Mascaret

Bar Caffè Mascaret is located at Viale Democrazia 18, Massa (MS) and is open for breakfast and lunch, serving Italian cuisine and fish. The establishment operates from 5:45 AM to 8:30 PM on weekdays, 5:45 AM to 9:00 PM on Saturdays, and 6:30 AM to 12:00 PM on Sundays.

Bar Leone

Coffee Road di Santini Marco

Coffee Road di Santini Marco is a coffee store located at Via Gioacchino Ascoli, 54100 Marina di Massa MS, Italy.

Focacceria Lago Pizzeria

Italiano Beach Bar

Beach Bar Vista Mare inside Bagno Italiano. Open for breakfast, lunch, and aperitif🌊🍹

MIRAGE gintoneria cocktail bar

Mostrobirraio S.r.l.

Unfiltered, unpasteurized craft beer with natural refermentation.

VISTALAGO VERSILIA

Converted from a renovated farmhouse with great attention to sustainability and environmental respect. Pool, internal parking, air conditioning.

Bagno Panoramic

Bagno Panoramic: beach establishment in Versilia. Beach, Restaurant, Bar, Holiday Home. Event organization for weddings, baptisms, communions, confirmations, birthdays, 18th birthday parties, group parties.

Farmacie di Turno (Night Rotation)

Versilia's pharmacies operate a rotation system (turno) for night and Sunday opening. The duty pharmacy list is posted on every pharmacy door and at www.regione.toscana.it. Always one pharmacy open 24/7 in each municipality.

24/7 rotation, emergency, always one open

Guardia Medica Forte dei Marmi

The out-of-hours medical service covering Forte dei Marmi — staffed by a duty doctor overnight and on weekends for non-emergency medical needs. Call before arriving.

Out-of-hours, nights, weekends, duty doctor

Antichità in Piazza

An antiques and art market in Pietrasanta's most beautiful setting — Piazza del Duomo and the surrounding old-town lanes — on the first Sunday of each month. Sculpture, furniture, paintings and vintage objects, fitting for a town that lives and breathes art.

Artistic, atmospheric, monthly event

Mercato Alimentare di Forte dei Marmi

The food half of the Wednesday market, set beside the fashion stalls on Piazza Marconi. Tuscan cheeses, cured meats, olives, fresh pasta, seasonal fruit and Versilia specialties, sold by producers who have held the same pitch for decades. The everyday counterpart to the glamour next door.

Everyday, local, produce-led

Mercato Contadino di Forte dei Marmi

One of Versilia's best farmers' markets — produce, cheese, honey, oil and bread straight from the growers and makers. The location rotates by Sunday: the 1st, 3rd and 5th Sundays at Piazza Donatori di Organi, the 4th Sunday at Via Assisi in Vittoria Apuana.

Wholesome, producer-direct, Sunday morning

Mercatino Serale di Tonfano

A summer-evening market along the Tonfano seafront promenade. Crafts, accessories and gifts under string lights, part of the passeggiata as the day cools — a relaxed after-dinner wander by the sea.

Balmy, evening, promenade

Mercato dell'Antiquariato di Forte dei Marmi

One of the best antiques markets in Tuscany, taking over Piazza Dante on the second weekend of each month. Dealers bring period furniture, silver, paintings, jewellery, vintage design and curiosities — a serious browse for collectors and a beautiful one for everyone else.

Refined, collector-led, monthly event

Mercato Stagionale di Vittoria Apuana

A small, elegant summer market in the northern Vittoria Apuana district, a short walk from the sea. A relaxed Friday alternative to the big Wednesday market — beachwear, accessories and a handful of quality stalls without the crowds.

Relaxed, seaside, summery

Mercato di Campagna Amica — Pietrasanta

Pietrasanta's Saturday farmers' market — local growers and producers bringing seasonal vegetables, cheese, honey, oil and preserves direct to Piazza Crispi. The town's weekly source for genuine Tuscan farm produce.

Wholesome, producer-direct, weekly

Mercato di Tonfano

The Saturday seaside market in Tonfano, the heart of Marina di Pietrasanta. Fashion, bags and beach essentials laid out a few steps from the sand — the easy summer-morning browse between beach club and lunch.

Beachside, easy, summery

Caffé Quintavalle

One of the advantages of this establishment is the ease of access for people with disabilities, as it has accessible parking for wheelchairs. This demonstrates Dr. Guido Olmi's commitment to providing an inclusive service that respects the needs of all customers.

Art world café, piazza, cultural

Arco del Salvatore

Farmacia Comunale 3 — Camaiore

The central municipal pharmacy of Camaiore town, on Via Roma (Pluriservizi Camaiore). Open continuously through the day, every day, for prescriptions, OTC medicines and first-aid supplies.

Central, municipal, open daily

Il Luccio Bar - Trattoria

Il Luccio Bar Restaurant Business Lunch Meat and Fish in Viareggio.

Mercato Antiquario di Viareggio

Viareggio's monthly antiques market on Piazza d'Azeglio — the fourth weekend of each month. Furniture, prints, ceramics, jewellery and Liberty-era pieces fitting for a city famous for its Art Nouveau seafront.

Characterful, collector-led, monthly

Mercato Contadino G.A.S. Viareggio

Viareggio's farmers'/solidarity-purchasing-group market — vegetables, cheese, honey and organic produce direct from regional growers, mostly on Saturday mornings. Stalls rotate around the city, so it pays to check the week's location.

Wholesome, organic, producer-direct

Mercato del Sabato di Viareggio

Viareggio's big Saturday street market along Viale Marconi — clothing, shoes, household goods and bargains over a long stretch of stalls. The weekend market the city turns out for.

Bustling, everyday, weekend

Ospedale Versilia

The main hospital serving the entire Versilia coast, with a 24/7 Pronto Soccorso (A&E/Emergency Department). Full range of medical services including cardiology, orthopaedics, and paediatrics. Always open for emergencies.

24/7 emergency, main hospital, Versilia

Piazza Burlamacco

Pronto Soccorso Viareggio (Punto di Primo Intervento)

A first-aid point in Viareggio providing urgent care for minor emergencies and injuries — staffed during summer months. For serious emergencies, the Ospedale Versilia in Camaiore is the nearest full A&E.

First aid, minor emergencies, summer season

Vintage Bazar Viareggio

A permanent vintage-fashion and second-hand shop in central Viareggio — racks of vintage clothing and second-hand treasures for the patient hunter. Open through the week, mornings and afternoons.

Thrifty, characterful, browseable