Versilia Society
Versilia awakens
Forte dei Marmi · Pietrasanta · Viareggio
Versilia Society
Versilia awakens
Forte dei Marmi · Pietrasanta · Viareggio
Versilia Society · Luxury
Five-star hotels, Michelin tables, the elite bagnos and Italy's most coveted boutiques — on Europe's most discreet riviera.
Why Versilia?
Versilia is where Italian fashion families, industrialists and European royalty have holidayed since the 1920s. Forte dei Marmi — 12 km of broad sandy beach on the Tyrrhenian coast — is one of Italy's long-favoured summer destinations. Unlike the Amalfi Coast, it is largely flat, intimate and easy to explore by bicycle. Its luxury is quiet, knowing and distinctly Italian.
Accommodation
Versilia's confirmed five-star addresses — sorted by prestige and character
For 4-star stays with more character and local atmosphere, ask your concierge for curated boutique options.

Hotel Byron
Forte dei Marmi
Viale E. Morin, 46
200 m to the beach · 1.4 km to the centre

Grand Hotel Imperiale
Forte dei Marmi
Via Mazzini 20
350 m to the beach · 500 m to the centre
from
€1,262
/ night · preview

Hotel Principe Forte dei Marmi
Forte dei Marmi
Viale Amm. Morin 67
250 m to the beach · 1.2 km to the centre
from
€1,471
/ night · preview

Augustus Hotel & Resort
Forte dei Marmi
Viale Morin 169
200 m to the beach · 1.9 km to the centre

Augustus Lido
Forte dei Marmi
Viale Enrico Morin, 72
200 m to the beach · 1.9 km to the centre

Principessa Forte dei Marmi, Autograph Collection
Forte dei Marmi
200 m to the beach · 1.1 km to the centre

Grand Hotel Principe Di Piemonte
Viareggio
Piazza Puccini 1
500 m to the beach · 2.0 km to the centre
from
€1,047
/ night · preview

Relais & Châteaux
★★★★★Hotel Plaza e de Russie - Relais & Châteaux
Viareggio
Piazza d'Azeglio 1
550 m to the beach · 550 m to the centre
from
€330
/ night · preview
Fine Dining
Nine Michelin stars across eight restaurants — among the finest concentrations on the Tuscan coast
Il Piccolo Principe
Giuseppe Mancino
Grand Hotel Principe di Piemonte · Viareggio
Two Michelin stars on Viareggio's promenade. Giuseppe Mancino's cuisine centres on seasonal coastal produce, drawing on the flavours of the Versilian and Ligurian seas.
The Shore
Versilia's most prestigious Bagni — the social institutions of Forte dei Marmi
Alpemare
Forte dei Marmi
A design-forward, fashionable bagno on the Versilian Riviera. Sleek white parasols, DJ sessions from aperitivo hour, a fish restaurant and attentive service. Popular with an international crowd in high summer.
Bagno Piero
Forte dei Marmi
One of the older, more traditional bagnos in Forte. Numbered sunbed concessions have passed through families for generations. White parasols, crisp towels, and a consistent service standard.
Exclusive Access
Arranged exclusively through the Versilia Society concierge
Private Yacht Charter
Day charter from Viareggio Marina — Cinque Terre coast, Portovenere, Elba Island or a private cove lunch. Skippered vessels from 40–60 ft. Full catering and crew available.
Helicopter Transfer or Tour
Door-to-door from Pisa or Florence airports in 20 minutes. Scenic flights over the Apuan Alps and the Versilian coast available on request.
Private Chef Experience
A Michelin-trained private chef for your villa — from morning market visit to multi-course dinner. Menu designed around your preferences and dietary needs.
Marble Atelier — Pietrasanta
Private tour of a working marble studio — watch master artisans at work on commissions for international artists. Commission a bespoke piece.
Bolgheri Wine Estate Visit
Retail
Via Morin is Italy's summer answer to Via Montenapoleone
Via Morin & Via Carducci — Forte dei Marmi
A dense stretch of luxury boutiques often likened to Milan's Via Montenapoleone. A 1.5 km pedestrian promenade of flagship stores in whitewashed villas — where Italian fashion families spend July and August.
Pietrasanta Old Town
The marble and art capital of Versilia. Medieval streets lined with working ateliers producing custom marble sculptures, handmade bronze and bespoke jewellery. Commission a unique piece directly from master craftspeople whose work appears in galleries worldwide.
Private Concierge
Reservations, transfers, private experiences — confirmed within 2 hours.
Open ConciergeMarco Bernardo
Hotel Byron · Forte dei Marmi
The Michelin-starred garden restaurant of Hotel Byron. A personal cuisine that blends Tuscan roots with Asian refinement, with al fresco summer dining in the Byron's garden.
Lorenzo
Gioacchino Pontrelli
Via Carducci 61 · Forte dei Marmi
A Forte dei Marmi institution since 1981. Lorenzo has held its Michelin star for decades and remains a social dining room of Versilia, known for its seafood and its August clientele.
Lux Lucis
Valentino Cassanelli
Hotel Principe · Forte dei Marmi
On the rooftop of Hotel Principe, with the Apuan Alps on one side and the sea on the other. A Michelin-starred kitchen where light itself — lux — is the stated theme of the cooking.
Bistrot
Via Achille Franceschi 14 · Forte dei Marmi
A Forte dei Marmi institution on Via Franceschi, run by the Vaiani family. A Michelin star earned on pure seafood — the dining room is one of the town's classic summer addresses.
Sciabola
Alessandro Ferrarini
Hotel St. Mauritius · Forte dei Marmi
The Michelin-starred table of Hotel St. Mauritius, steps from the centre of Forte dei Marmi. An intimate dining room and a tasting menu built around the Tyrrhenian catch.
Romano
Nicola Gronchi
Via Mazzini 120 · Viareggio
Viareggio's most storied seafood house — a family-run, white-tablecloth dining room holding a Michelin star, famed for its oysters and stuffed squid.
Lunasia
Luca Landi
Hotel Plaza e de Russie · Viareggio
Inside the Liberty-era Hotel Plaza e de Russie in Viareggio. A Michelin-starred cuisine of coastal Tuscany — herbs, shellfish and citrus composed with quiet precision.
Maìto
Forte dei Marmi
Family elegance and a well-regarded seafood restaurant on the beach. A favourite of Italian families who return each summer. The kitchen is a draw in its own right.
Bagno Principe
Forte dei Marmi
Quiet, understated luxury for those who prefer discretion. A well-run bagno with a well-heeled, low-key clientele and attentive service.
Santa Maria
Forte dei Marmi
Traditional Versilian elegance with an established clientele spanning multiple generations. Santa Maria reflects the rituals of the Forte dei Marmi summer — morning swims and long lunches in an unhurried setting.
Cesare
Forte dei Marmi
A long-established bagno with a loyal base of local families and long-term visitors to Forte dei Marmi. Cesare reflects the traditional character of the Versilian bagno.
Felice 1
Forte dei Marmi
Named for Felice Barsotti, one of Forte dei Marmi's long-standing bagno families. An establishment connected to the early days of Versilian beach culture — quiet, dignified and rooted in the local community.
Private drive south to Sassicaia, Ornellaia or Guado al Melo. Cellar tour, barrel tasting and a sommelier-guided lunch among the Super Tuscan vineyards.
Viareggio Promenade
High jewellery and Versilian artisan crafts along the Liberty-style promenade. Home to the historic Caffè dei Navigatori — Viareggio's most elegant breakfast institution since the 1920s.