Versilia Society
Sun, sea, and la dolce vita
Forte dei Marmi · Pietrasanta · Viareggio
Hotel
Principessa Forte dei Marmi, Autograph Collection
Forte dei Marmi
★ 5.0(14)
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About
A newly built Autograph Collection hotel in the heart of Forte dei Marmi, Principessa offers 36 rooms and suites with a soft, sculptural design and sea views from select balconies. Set one block from the beach and facing the iconic La Capannina, it puts the town's boutiques, cafés and seafront promenade within an easy stroll. Guests unwind around the pool and garden, dine at Marias — a seasonal restaurant blending Italian cooking with international influences — and browse the culture counter, a curated selection of books celebrating Forte's creative heritage. Bright, serene rooms with native planting on the balconies are designed for deep rest and slow mornings, while Beach Club access at Bagno Costanza brings the Versilia shoreline within reach. Principessa blends contemporary elegance with the timeless rituals of Italian living — a new chapter of la Dolce Vita where tradition meets an easy, modern grace.
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