Il Mercato di Forte dei Marmi

Italy's most famous and prestigious street market, and the reason buyers fly into Forte for a Wednesday morning. Stalls run by long-standing Tuscan families lay out cashmere, fine linen, hand-stitched leather and the beachwear and home accessories that set the Versilia summer look. Prices range from accessible to serious, but the quality and the people-watching are unmatched on the coast.

Iconic, fashion-led, see-and-be-seen

Opens Sun at 08:00

Market

Covered Market of Forte dei Marmi

Forte's permanent covered market — the town's daily larder. Fishmongers bring in the morning's catch from the Tyrrhenian, alongside cheese, fruit, vegetables and Versilia specialties. Open every morning year-round, with an extra afternoon session most weekdays.

Daily larder, authentic, local

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Mercato Alimentare di Forte dei Marmi

The food half of the Wednesday market, set beside the fashion stalls on Piazza Marconi. Tuscan cheeses, cured meats, olives, fresh pasta, seasonal fruit and Versilia specialties, sold by producers who have held the same pitch for decades. The everyday counterpart to the glamour next door.

Everyday, local, produce-led

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Mercato Contadino di Forte dei Marmi

One of Versilia's best farmers' markets — produce, cheese, honey, oil and bread straight from the growers and makers. The location rotates by Sunday: the 1st, 3rd and 5th Sundays at Piazza Donatori di Organi, the 4th Sunday at Via Assisi in Vittoria Apuana.

Wholesome, producer-direct, Sunday morning

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Mercato dell'Antiquariato di Forte dei Marmi

One of the best antiques markets in Tuscany, taking over Piazza Dante on the second weekend of each month. Dealers bring period furniture, silver, paintings, jewellery, vintage design and curiosities — a serious browse for collectors and a beautiful one for everyone else.

Refined, collector-led, monthly event

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Mercato di Tonfano

The Saturday seaside market in Tonfano, the heart of Marina di Pietrasanta. Fashion, bags and beach essentials laid out a few steps from the sand — the easy summer-morning browse between beach club and lunch.

Beachside, easy, summery

Opens Sat at 08:00

Mercato Stagionale di Vittoria Apuana

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More nearby

Il Mercato di Forte dei Marmi

Covered Market of Forte dei Marmi

Mercato Alimentare di Forte dei Marmi

Mercato Contadino di Forte dei Marmi

Mercato dell'Antiquariato di Forte dei Marmi

Mercato di Tonfano

Versilia Stars