Versilia Society
Sun, sea, and la dolce vita
Forte dei Marmi · Pietrasanta · Viareggio
Versilia Society
Markets
1 markets — from dawn fish to artisan crafts
📍 Forte dei Marmi
Insider Tip
The Viareggio fish market opens at 6 AM daily — arrive early for the freshest catch direct from the fleet. For fashion and leather, Forte dei Marmi on Wednesday is the benchmark on the Italian coast.
🗓️ Season Guide
• Most markets run June–September at peak frequency
• Fish and food markets operate year-round
• Fashion markets expand to 2× weekly in July–August
• Antique markets are typically monthly